Russ, Frederick A. <br/><br/>
Marketing / 
Frederick A. Russ, Charles A. Kirkpatrick. 
 - Boston, MA :  Little, Brown & Company,  1982. 
 - xxv, 582 p. 
<br/><br/><label>ISBN: </label>0-316-762725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing