Thomas, Richard K. <br/><br/>
Health Services Marketing :  A Practitioner's Guide / 
Richard K. Thomas . 
 - USA :  Springer ,  2008 . 
 - 160 p.,  table 
 - 614:33 .
<br/><br/>Index: pp. 157-160 
<br/><br/><label>ISBN: </label>ISBN-13: 9780387736044 e-ISBN-13: 9780387736068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The importance of marketing in healthcare
<br/><br/><label>Universal Decimal Class. No.: </label>614:33