TY  - BOOK
AU  - Hartley,Robert F.
AU  - Hartley,Robert F.
TI  - Marketing Mistakes and Successes
SN  - 0-471-15905-0
U1  - 658.8'00973 
PY  - 1998///
CY  - New York, Chichester, a. o.
PB  - John Wiley & Sons, Inc
KW  - Marketing-United States-CAse studies
ER  -