Hartley, Robert F. <br/><br/>
Marketing Mistakes and Successes / 
Robert F.Hartley. 
 - 7th ed. 
 - New York ;  Chichester, a. o. :  John Wiley & Sons, Inc,  1998. 
 - 376 p. 
 - 658.8'00973 .
<br/><br/><label>ISBN: </label>0-471-15905-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-United States-CAse studies
<br/><br/><label>Dewey Class. No.: </label>658.8'00973