Churchill, Gilbert A. <br/><br/>
Basic Marketing Research / 
Gilbert A.Churchill. 
 - 3rd ed. 
 - Philadelphia ;  San Diego, a. o. :  The Dryden Press,  1996. 
 - 863 p. 
<br/><br/>Index: p. 851-863 
<br/><br/><label>ISBN: </label>0-03-098367-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Measurement Basics<br/>Analysis