Chapman, Randall G. <br/><br/>
BRANDStm :  A marketing game / 
Randall G. Chapman. 
 - Englewood Cliffs, NJ :  Prentice Hall,  1992. 
 - XI, 83 p. 
<br/><br/><label>ISBN: </label>0-13-087404-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing