TY  - BOOK
AU  - Lynch,Richard L.
AU  - Ross,Herbert L.
AU  - Wray,Ralph D.
TI  - Introduction to Marketing
T2  - Margetinc
SN  - 0-07-039191-2
PY  - 1984///
CY  - USA
PB  - MsGraw- Hil
KW  - Introduction to marketing
KW  - Includes index
N1  - Glossary, p. 538-547; Index, p.548-560
ER  -