Lynch, Richard L. Introduction to Marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. - USA : MsGraw- Hil, 1984. - 560p. ; 24 cm. - Margetinc . Glossary, p. 538-547 Index, p.548-560 ISBN: 0-07-039191-2 Subjects--Topical Terms: Introduction to marketingIncludes index