TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The successful marketing plan: a disciplined and comprehensive approach 
SN  - 0844231991
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Planning
N1  - Includes index; 2nd, 3rd and 4th copies are photocopies, pages 6-246
ER  -