Strategic management in the arts /
Lidia Varbanova.
- [1 ed.]
- New York ; London : Routledge, 2013.
- xvii, 358 pages : ill. ; 25 cm.
- 338.24:7 (NLA) .
Includes index.
Contents: Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
9780415530033(pbk)
Arts --Management --Textbooks Strategic planning--Textbooks