TY  - BOOK
AU  - Elam,Houston G.
AU  - Paley,Norton
TI  - Marketing for  the  Non-Marketing Executive
SN  - 0-8144-5465-8
PY  - 1978///
CY  - New York
PB  - A division of  American Management  Associations
KW  - Economy
KW  - Marketing
N1  - Index, p. 256-261
ER  -