Sudman, Seymour.

Marketing research : a problem-solving approach : PowerPoint slides [floppy disk] / by S.Seymour, E.Blair. - New York, N.Y. : McGraw-Hill, 1998. - Floppy disk.

P/N 366006-X

Disk 1 of 2, chapters 1-9--Disk 2 of 2, chapters 10-23.

0075618842


Marketing research.