Sudman, Seymour. Marketing research : a problem-solving approach : PowerPoint slides [floppy disk] / by S.Seymour, E.Blair. - New York, N.Y. : McGraw-Hill, 1998. - Floppy disk. P/N 366006-X Disk 1 of 2, chapters 1-9--Disk 2 of 2, chapters 10-23. ISBN: 0075618842 Subjects--Topical Terms: Marketing research.