Hawkins, Del I. <br/><br/>
Lifestyle survey data disk provided by DDB Needham Worldwide to accompany Consumer behavior : implications for marketing strategy, 7/E  [floppy disk] / 
 Consumer behavior :  implications for marketing strategy, 7/E  [floppy disk]. 
by Hawkins, Best & Coney. 
 - New York, N.Y. :  McGraw-Hill,  1998. 
 - Floppy disk. 
<br/><br/> Version 1.1a 
<br/><br/>Disk 1 of 1. 
<br/><br/><br/>Requires IBM PC, or 100% compatible with Mocrosft Windows 3.1 of higher, and either Microsoft Excel for Windows Version 5.0 or Microsoft Works for Windows Version 2.0. 
<br/><br/><label>ISBN: </label>0071093799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.