O'Guinn, Thomas C. <br/><br/>
Advertising / 
by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - Cincinnati, Ohio :  South-Western College Pub.,  2000. 
 - Computer laser optical disc. 
<br/><br/> Includes book : ''Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0014907). 
<br/><br/><label>ISBN: </label>0324019947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.