Posicionamiento / (Գրառման հմ. 911946)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01014nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 001023136 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170511092321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140605s1989 sp r 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8476155662 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AM-YeNLA |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 10 - TITLE STATEMENT | |
| Title | Posicionamiento / |
| Statement of responsibility, etc. | Al Ries; Jack Trout; trad. Gloria Presa Ampudia; revisión técnica S. A. Swap; prólogo de Raul Peralba Fortuny. |
| 246 11 - VARYING FORM OF TITLE | |
| Title proper/short title | Positioning |
| Remainder of title | The battle for your mind |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Posicionamiento |
| Remainder of title | El concepto que ha revolucionado la comunicacicionamientón publicitaria y el marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Edición revisada |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid etc. : |
| Name of publisher, distributor, etc. | McGraw - Hill, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIX, 155 p. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill de management series |
| 500 ## - GENERAL NOTE | |
| General note | With softcover |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning |
| General subdivision | Advertising |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & economics |
| General subdivision | Advertising & Promotion |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| Relator code | aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ampudia, Gloria Presa |
| Relator code | trl |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fortuny, Raul Peralba |
| Relator code | aui |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | National Library of Armenia | National Library of Armenia | 11/05/2017 | II-60270 FL | 127 | II / 60270 FL | NL0542745 | 11/05/2017 | 11/05/2017 | Book | One Hour Loan |