Essentials of marketing : (Գրառման հմ. 750367)
[ դիտիր պարզ ]
000 -LEADER | |
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fixed length control field | 00587nam a2200193 u 4500 |
001 - CONTROL NUMBER | |
control field | 000846074 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230529001853.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 111115s1994 ||||||||||||||||||||eng|c |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | McCarthy, Jerome E. |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing : |
Remainder of title | A global-managerial approach / |
Statement of responsibility, etc. | J.E. McCarthy, W.D. Perreault. |
250 ## - EDITION STATEMENT | |
Edition statement | 6-th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston ; |
-- | Sydney : |
Name of publisher, distributor, etc. | Irwin, |
Date of publication, distribution, etc. | 1994. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 552 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The Irwin Series in Marketing |
500 ## - GENERAL NOTE | |
General note | Includes index |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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3-րդ գրապահոց | ANAU Scientific Library | ANAU Scientific Library | 08/05/2017 | 636 Fr | 339.138 M-10 | AU0251262 | 08/05/2017 | 08/05/2017 | Book | Ten Days Loan |