Мифы, небылицы факты о рекламе : (Գրառման հմ. 606010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000692415 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170507111226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091023s2006 ||||||||||||||||||||rus|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 5-365-00232-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AM, AiYeEPHG |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rus |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Джонс, Джон Филип |
| 245 10 - TITLE STATEMENT | |
| Title | Мифы, небылицы факты о рекламе : |
| Remainder of title | Анализ 28 самых живучих мифов / |
| Statement of responsibility, etc. | Д.Ф. Джонс ; Пер. с англ. О.А. Петренко. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | Fables, fashions, and facts about advertising : |
| Remainder of title | A study of 28 enduring myths |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Москва : |
| Name of publisher, distributor, etc. | Омега-Л, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 336 с. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Реклама и ее организация |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Реклама и бизнес |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 07/05/2017 | 659.1 Д-424 | SU0138301 | 07/05/2017 | 07/05/2017 | Book | Reading Room |