Психология маркетинга и рекламы : (Գրառման հմ. 490695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01126nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000565832 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AM-YeNLA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240930182141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080205s2004 ai | |||||||||||||rus|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3-8017-0799-7(нем.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 966-8324-02-1 |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rus |
| Language code of original | ger |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Мозер, Клаус. |
| 245 10 - TITLE STATEMENT | |
| Title | Психология маркетинга и рекламы : |
| Remainder of title | Пер. с нем. / |
| Statement of responsibility, etc. | Клаус Мозер; Науч. ред. и авт. предисл. С.Г. Тарасов. |
| 246 35 - VARYING FORM OF TITLE | |
| Title proper/short title | Markt- und Werbepsychologie : |
| Remainder of title | Ein Lehrbuch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Харьков : |
| Name of publisher, distributor, etc. | Изд-во Гуманитар. Центр, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 378 с. : |
| Other physical details | табл. ; |
| Dimensions | 23 см. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Библиогр.: с. 344-378 |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Оригинал на нем. : |
| -- | Markt- und Werbepsychologie :Ein Lehrbuch / |
| Main entry of original | Klaus Moser. - |
| Publication, distribution, etc. of original | Göttingen: Hogrefe, 2002. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Психология |
| General subdivision | Маркетинг |
| -- | Реклама |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Маркетинг |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Реклама |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Тарасов, С.Г. |
| Relator term | ред., предисл. |
| Relator code | edt |
| -- | aui |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | National Library of Armenia | National Library of Armenia | 07/05/2017 | 74-2008 | 3 | 159.9 М-747 | NL0074481 | 30/09/2024 | 30/09/2024 | 07/05/2017 | Book | Two Hour Loan |