Contemporary advertising / (Գրառման հմ. 490086)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00788pam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000565156 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170507010649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930722s1994 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025613412X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | DLC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 573, [81] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Bovee's name appears first on previous editions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 07/05/2017 | 77201 | 659.1 A-73 | SU0132227 | 07/05/2017 | 07/05/2017 | Book | Reading Room |