ՄԵԸՔ մանրամասներ
| 000 -LEADER |
|---|
| fixed length control field |
01276nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000530533 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AM-YeNLA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190426132246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070409s2007 r 000 0 rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3-540-25360-2 (англ.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-3-540-25360-0 (англ.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
5-9626-0313-3 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-5-9626-0313-1 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
rus |
| Language code of original |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Котлер, Филип |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Бренд-менеджмент в B2B сфере / |
| Statement of responsibility, etc. |
Ф. Кoтлер, В. Пферч ; Пер. с англ. Е.В. Виноградовой ; Науч. ред. В.Н. Домнин. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Москва : |
| Name of publisher, distributor, etc. |
Вершина, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
432 с. : |
| Other physical details |
ил., табл. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Библиогр. с. 418-430 |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Оригинал на англ. : |
| -- |
B2B Brand Management / |
| Main entry of original |
Philip Kotler, Waldemar Pfoertsch - |
| Publication, distribution, etc. of original |
Springer Berlin : 2006 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Торговля. Международные экономические отношения. Мировое хозяйство |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Проведение и тактика рекламирования |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Пферч, Вальдемар |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Виноградова, Е.В. |
| Relator term |
пер. |
| Relator code |
trl |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Домнин, В.Н. |
| Relator term |
пер. |
| Relator code |
trl |
| Relator term |
ред. |
| Relator code |
edt |
