Управление маркетингом : (Գրառման հմ. 457551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01395nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000527994 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AM-YeNLA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190426132107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070323s1998 ||| r 000 0 rus d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 5-7989-0075-4 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rus |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Диксон, Питер Р. |
| 245 10 - TITLE STATEMENT | |
| Title | Управление маркетингом : |
| Remainder of title | Учебное пособие для студентов, обучающихся по экономическим направлениям и специальностям / |
| Statement of responsibility, etc. | Питер Р. Диксон; Пер. с англ. под общ. ред. Ю.В. Шленова. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Москва : |
| Name of publisher, distributor, etc. | БИНОМ, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 556 с. : |
| Other physical details | ил., табл. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Экономика |
| Geographic subdivision | Капиталистические страны |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Внутренняя торговля |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Маркетинг |
| Form subdivision | Учебник для высшей школы |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Принятие решений |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Изучение рынка |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Конкуренция |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Рыночная этика |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Анализ организации |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Позиционирование |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Реклама |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Ценообразование |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Шленов, Ю.В. |
| Relator term | пер. |
| Relator code | trl |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Fundamental Scientific Library | Fundamental Scientific Library | 07/05/2017 | 5500.00 | 127 | PIII/59868 | FL0000564 | 07/05/2017 | 07/05/2017 | Book | 30 Days Loan | |||||
| General | Fundamental Scientific Library | Fundamental Scientific Library | 07/05/2017 | 5500.00 | 127 | PIII/59869 | FL0000565 | 07/05/2017 | 07/05/2017 | Book | 30 Days Loan |