Advertising & the business of brands : (Գրառման հմ. 388115)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01104nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000453908 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506191512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050427s1999 ilua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1887229043 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| Modifying agency | AUA |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising & the business of brands : |
| Remainder of title | an introduction to careers and concepts in advertising and marketing / |
| Statement of responsibility, etc. | by Bruce Bendinger ... [et al.]. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and the business of brands : |
| Remainder of title | an introduction to careers and concepts in advertising and marketing. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | The business of brands. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | An introduction to careers and concepts in advertising and marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Class-testing version. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill. : |
| Name of publisher, distributor, etc. | The Copy Workshop, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 650 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The evolution of advertising--From advertising to marketing--The modern marketplace--Advertising and society. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| General subdivision | Problems, exercises, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.adbuzz.com">http://www.adbuzz.com</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.13 ADV | AUA-PL-0017849 | 06/05/2017 | 06/05/2017 | Book | 76 |