Managing services marketing : (Գրառման հմ. 386973)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4006 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506191241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050809s1999 txua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030225191 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | AUA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G. |
| 245 10 - TITLE STATEMENT | |
| Title | Managing services marketing : |
| Remainder of title | text and readings / |
| Statement of responsibility, etc. | by John E.G. Bateson, K. Douglas Hoffman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth, Tex. : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 471 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryden Press Series in Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The basic building blocks--Configuring the service--Competing as a service. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing |
| -- | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Դպրոցական դասագրքեր | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 BAT | AUA-PL-0018618 | 06/05/2017 | 06/05/2017 | Book | 76 |