Fundamentals of advertising research / (Գրառման հմ. 386970)

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000 -LEADER
fixed length control field	00732nam a2200217 a 4500
001 - CONTROL NUMBER
control field	4003
003 - CONTROL NUMBER IDENTIFIER
control field	Q Series
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506191241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	050809s1991 caua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	053414778X
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency
Modifying agency	AUA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Fletcher, Alan D.
245 10 - TITLE STATEMENT
Title	Fundamentals of advertising research /
Statement of responsibility, etc.	by Alan D. Fletcher, Thomas A. Bowers.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Belmont, Calif. :
Name of publisher, distributor, etc.	Wadsworth Pub. Co.,
Date of publication, distribution, etc.	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 364 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note	The nature of research--Conducting advertising research--Syndicated research sources.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bowers, Thomas A.

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Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Դպրոցական դասագրքեր	American University Library of Armenia	American University Library of Armenia	06/05/2017		659.1 FLE	AUA-PL-0018615	06/05/2017	06/05/2017	Book	76