ՄԵԸՔ մանրամասներ
| 000 -LEADER |
|---|
| fixed length control field |
01233nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
4001 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170506191241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050809s1998 maua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256218951 (international ed.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
|
| Transcribing agency |
|
| Modifying agency |
AUA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
by Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 760 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. + |
| Accompanying material |
2 floppy disks (3 1/2 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin/McGraw-Hill Series in Marketing. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
External influences--Internal influences--Consumer decision process. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| General subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coney, Kenneth A. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.mhhe.com">http://www.mhhe.com</a> |
