Marketing management / (Գրառման հմ. 386936)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000452678 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506191239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050808s2003 njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130497150 (international ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | AUA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | by Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson Education International, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 706 p., various pagination : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice Hall Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | International edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management--Analysing marketing opportunities--Developing market strategies. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 KOT C.2 | AUA-PL-0018591 | 06/05/2017 | 06/05/2017 | Book | 76 | ||||
| General | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 KOT C.3 | AUA-PL-0018592 | 06/05/2017 | 06/05/2017 | Book | 76 | ||||
| General | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 KOT | AUA-PL-0018576 | 06/05/2017 | 06/05/2017 | Book | 76 | ||||
| Շրջանառու և առձեռն գրականության ֆոնդ | Yerevan State University Library | Yerevan State University Library | 06/05/2017 | 339.9 K-77 | SU0136355 | 06/05/2017 | 06/05/2017 | Book | Open Shelf(400-room) |