Marketing strategy : (Գրառման հմ. 386927)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01170nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000452669 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506191239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050805s2003 maua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072466707 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072466715 (CD) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | AUA |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc. | by Orville C. Walker Jr. ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 365 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 computer optical laser disk. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Marketing strategy / by Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999. |
| 500 ## - GENERAL NOTE | |
| General note | Includes 1 CD-ROM to accompany "Marketing strategy : a decision-focused approach / by Orville C. Walker Jr. ... [et al.]". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Opportunity analysis--Formulating marketing strategies--Implementation and control. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| Relationship information | Marketing strategy. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.mhhe.com">http://www.mhhe.com</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Դպրոցական դասագրքեր | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 MAR | AUA-PL-0018417 | 06/05/2017 | 06/05/2017 | Book | 76 | ||||||
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 06/05/2017 | 2000.00 | 339.138 M-31 | SU0188572 | 06/05/2017 | 06/05/2017 | Book | Reading Room |