Learning aid for use with Essentials of marketing : (Գրառման հմ. 386875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8945389 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506191236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050729s2003 mau 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072467282(alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | AUA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Learning aid for use with Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | by William D. Perreault, Jr., E. Jerome McCarthy. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Essentials of marketing : |
| Remainder of title | a global-managerial approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various pagination ; |
| Dimensions | 28 cm. + |
| Accompanying material | Textbook. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin Series in Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes textbook "Essentials of marketing : global-managerial approach / by William D. Perreault, Jr., E. Jerome McCarthy." (AUA-PL-0018484). |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's role in the global economy--Marketing's role within the firm or nonprofit organization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Edmund Jerome. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.mhhe.com">http://www.mhhe.com</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 PER | AUA-PL-0018485 | 06/05/2017 | 06/05/2017 | Book | 76 |