Managing marketing linkages : (Գրառման հմ. 379905)

ՄԵԸՔ մանրամասներ
000 -LEADER
fixed length control field	00660nam a2200205 a 4500
001 - CONTROL NUMBER
control field	655
003 - CONTROL NUMBER IDENTIFIER
control field	Q Series
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506185621.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	020628s1996 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	013234923X
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency
Original cataloging agency
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cespedes, Frank V.
245 10 - TITLE STATEMENT
Title	Managing marketing linkages :
Remainder of title	text, cases, and readings /
Statement of responsibility, etc.	Frank V. Cespedes.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	1996.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 403 p. :
Other physical details	ill. ;
Dimensions	23 cm.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note	Business-to-business markets--Consumer goods markets--Service markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business planning.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 CES	AUA-PL-0015254	06/05/2017	06/05/2017	Book	76