The handbook of international marketing communications / (Գրառման հմ. 377057)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00785nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | A30009 16390 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506185334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2000 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0631200916 |
| 245 14 - TITLE STATEMENT | |
| Title | The handbook of international marketing communications / |
| Statement of responsibility, etc. | edited by Sylvester O. Monye. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford, U.K. : |
| Name of publisher, distributor, etc. | Blackwell, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 294 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE | |
| General note | Contents : General overview : issues and concepts--Aspects of international marketing communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication, International. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Monye, Sylvester O. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 HAN | AUA-PL-0013090 | 06/05/2017 | 06/05/2017 | Book | 76 |