Advertising principles / (Գրառման հմ. 376986)

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000 -LEADER
fixed length control field	00686nam a2200205 a 4500
001 - CONTROL NUMBER
control field	A30009 16306
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506185331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s1999 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844229903
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Vanden Bergh, Bruce G.
245 10 - TITLE STATEMENT
Title	Advertising principles /
Statement of responsibility, etc.	by Bruce G. Vanden Bergh, Helen Katz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Lincolnwood, Ill. :
Name of publisher, distributor, etc.	NTC Business Books,
Date of publication, distribution, etc.	1999.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 582 p. : ill.
500 ## - GENERAL NOTE
General note	Includes index.
500 ## - GENERAL NOTE
General note	Title on cover : Choice, challenge, change.
500 ## - GENERAL NOTE
General note	Contents : The challenging business of advertising--Media strategy : challenges and choices.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Katz, Helen.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		659.1 VAN	AUA-PL-0013032	06/05/2017	06/05/2017	Book	76