Advertising / (Գրառման հմ. 376913)
[ դիտիր պարզ ]
000 -LEADER | |
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fixed length control field | 00718nam a2200205 a 4500 |
001 - CONTROL NUMBER | |
control field | A30009 16223 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | dti |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170506185328.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | s1998 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0538869089 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | O'Guinn, Thomas C. |
245 10 - TITLE STATEMENT | |
Title | Advertising / |
Statement of responsibility, etc. | by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Cincinnati, Ohio : |
Name of publisher, distributor, etc. | South-Western, |
Date of publication, distribution, etc. | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xivi, 623 p. : ill. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
500 ## - GENERAL NOTE | |
General note | Contents : The process : advertising in business and society--The planning : analyzing the advertising environment. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Allen, Chris T. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Semenik, Richard J. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Textbook reserve shelf | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.1 O'GU | AUA-PL-0012861 | 06/05/2017 | 06/05/2017 | Book | 76 |