Advertising management : (Գրառման հմ. 371470)

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000 -LEADER
fixed length control field	00669nam a2200205 a 4500
001 - CONTROL NUMBER
control field	A30009 9423
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506184824.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s1982 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0882442449
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Leckenby, John D.
245 10 - TITLE STATEMENT
Title	Advertising management :
Remainder of title	criteria, analysis, and decision making /
Statement of responsibility, etc.	John D. Leckenby, Nugent Wedding.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Columbus, Ohio :
Name of publisher, distributor, etc.	Grid,
Date of publication, distribution, etc.	1982.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 657 p. : ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Grid Series in Advertising and Journalism.
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising management
General subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Wedding, C. Nugent, 1912-

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Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		659.1 LEC	AUA-PL-0005623	06/05/2017	06/05/2017	Book	76