Relationship marketing : (Գրառման հմ. 366026)

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000 -LEADER
fixed length control field	00627cam a2200193 a 4500
001 - CONTROL NUMBER
control field	A30009 3059
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506184243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940411c1991 nyu r u00100 engs
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0201567695
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McKenna, Regis.
245 10 - TITLE STATEMENT
Title	Relationship marketing :
Remainder of title	successful strategies for the age of the customer /
Statement of responsibility, etc.	by Regis McKenna.
260 01 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Reading, MA :
Name of publisher, distributor, etc.	Addison-Wesley,
Date of publication, distribution, etc.	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 242 p. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 228-230) and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer services.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	High technology
General subdivision	Marketing.

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Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 MCK	Y00480	06/05/2017	06/05/2017	Book	76