Marketing decision making : (Գրառման հմ. 365451)
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000 -LEADER | |
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fixed length control field | 00531nam a2200169 a 4500 |
001 - CONTROL NUMBER | |
control field | A30009 2314 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | dti |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170506184214.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | s1971 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 030781655 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Marketing decision making : |
Remainder of title | a model building approach / |
Statement of responsibility, etc. | by Philip Kotler. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York, NY : |
Name of publisher, distributor, etc. | Holt, Rinehart and Winston, |
Date of publication, distribution, etc. | 1971. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 720 p. : |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Holt, Reinhart and Winston Marketing Series. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Decision making. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.802 KOT | AUA-PL-0002333 | 06/05/2017 | 06/05/2017 | Book | 76 |