Essentials of media planning : (Գրառման հմ. 363185)

ՄԵԸՔ մանրամասներ
000 -LEADER
fixed length control field	00582nam a2200193 a 4500
001 - CONTROL NUMBER
control field	A30009 2068
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506183859.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s1987 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844230189
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Barban, Arnold M.
245 10 - TITLE STATEMENT
Title	Essentials of media planning :
Remainder of title	a marketing viewpoint /
Statement of responsibility, etc.	by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Licolnwood, IL :
Name of publisher, distributor, etc.	NTC Business Books,
Date of publication, distribution, etc.	1987.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 160 p. :
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cristol, Steven M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kopec, Frank J.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 BAR	AUA-PL-0002128	06/05/2017	06/05/2017	Book	76