Positioning : (Գրառման հմ. 33712)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00688nam a2200217 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000047881 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AM-YeNLA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230702151151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1972 ||||||||||||||||||||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-065263-5 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning : |
| Remainder of title | The battle for your mind / |
| Statement of responsibility, etc. | Al Ries, Jack Trout ; Ed. by William Sabin and Marlene Hamerling ; Designed by Trout & Ries Advertising,Inc. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | San Francisco ; |
| -- | St.Louis : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co., |
| Date of publication, distribution, etc. | 1972. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 p. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sabin, William |
| Relator code | edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hamerling, Marlene |
| Relator code | edt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77924 | 659.1 R-52 | 2500205877 | 03/05/2017 | 03/05/2017 | Scientific | Book | Term Loan |