Marketing theory : (Գրառման հմ. 32732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00979nam a2200301 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044751 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980408s1986 ai |||||||||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-538-19253-4 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing theory : |
| Remainder of title | Classic and contemporary readings / |
| Statement of responsibility, etc. | Jagdish N. Sheth, Dennis E. Garrett. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western Publ. Co. , |
| Date of publication, distribution, etc. | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 872 p. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commodity school |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer buyer behavior school |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | General theories of marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Generic concept |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | History of marketing thought |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Institutional structure school |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Interorganizational behavior school |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing thought |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Nature and scope of marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Requirements for theory in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garrett, Dennis E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77812 | 339.9 S-53 | 2500204090 | 03/05/2017 | 03/05/2017 | Book | Reading Room |