Marketing management : (Գրառման հմ. 32715)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a2200313 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044730 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1991 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-552480-6 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-563479-2 (blue paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | Analysis, planning, implementation, and control / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, Inc., |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Accelerated test marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Adoption process |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Decision making |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Embargo |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Income market segmentation |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Joint ventures |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management contract |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Network planning |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Purchase frequency |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 03/05/2017 | 658.8 KOT | AUA-PL-0000091 | 03/05/2017 | 03/05/2017 | Book | 30 | ||||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 658.8 K-77 | 3000043980 | 03/05/2017 | 03/05/2017 | Book | Term Loan | 77748 | |||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 658.8 K-77 | 3000043977 | 03/05/2017 | 03/05/2017 | Book | Term Loan | 77749 | |||||
| Հնատիպ գրականության հավաքածու | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 339.138 K-77 | SU0209769 | 03/05/2017 | 03/05/2017 | Book | Reading Room | 61333 |