Kleppner's advertising procedure / (Գրառման հմ. 31505)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00871nam a2200301 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000042487 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826151717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1996 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-348830-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, Thomas J. |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure / |
| Statement of responsibility, etc. | J. Thomas Russell, W. Ronald Lane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, Inc. , |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVIII, 799 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary & index |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising goals |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising management |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Corporative advertising |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing communication |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Media |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail advertising |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Segmentation strategy |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Service advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, Ronald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Շրջանառու և առձեռն գրականության ֆոնդ | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 81988 | 659.1 R-95 | 300026125A | 03/05/2017 | 03/05/2017 | Book | Open Shelf(400-room) | ||||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 659.1 R-95 | 3000261246 | 03/05/2017 | 03/05/2017 | Book | Term Loan | |||||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 659.11 R-95 | SU0192059 | 03/05/2017 | 03/05/2017 | Book | Term Loan | 5000.00 |