Basic marketing : (Գրառման հմ. 28008)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00781nam a2200265 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000033432 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210102111935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980325s1990 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-06865-8 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-08398-3 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | A managerial approach / |
| Statement of responsibility, etc. | McCarthy Jerome E., Perreault William D. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston ; |
| -- | Homewood, Illinois : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 734 p. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Author Index 707-712 pp. |
| 500 ## - GENERAL NOTE | |
| General note | Subject Index 713-722 pp. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary 723-734 pp. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 03/05/2017 | 658.8 MCC | AUA-PL-0002320 | 03/05/2017 | 03/05/2017 | Book | 30 | ||||||
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 339.138 M-44 | 3000044091 | 03/05/2017 | 03/05/2017 | Book | Term Loan | 77751 |