Marketing research :
Tull, Donald S.
Marketing research : Measurement & method ; a text with cases / Donald S Tull; Del I. Hawkins. - 6th ed. - Upper Saddle River, N.J. : Prentice-Hall, 1993. - 863 p. : ill ; 24 cm.
Includes index
0-02-421932-0
Marketing research
Marketing research : Measurement & method ; a text with cases / Donald S Tull; Del I. Hawkins. - 6th ed. - Upper Saddle River, N.J. : Prentice-Hall, 1993. - 863 p. : ill ; 24 cm.
Includes index
0-02-421932-0
Marketing research