Advanced marketing strategy :
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, NJ : Prentice-Hall International, c1991. - xx, 563 p. : ill ; 27 cm.
Includes bibliographical references and indexes.
0138519404 (Prentice-Hall international edition)
Marketing--Management
Strategic planning
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, NJ : Prentice-Hall International, c1991. - xx, 563 p. : ill ; 27 cm.
Includes bibliographical references and indexes.
0138519404 (Prentice-Hall international edition)
Marketing--Management
Strategic planning