Marketing classics :
Marketing classics : a selection of influential articles /
[compiled by] Ben M. Enis, Keith K. Cox.
- 6th ed.
- Boston : Allyn and Bacon, c1988.
- xii, 544 p. ; 24 cm.
- 658.8 .
Includes bibliographies and index.
0205113796 (pbk.) 0205116450 (International ed. : pbk.)
Marketing.
658.8
Includes bibliographies and index.
0205113796 (pbk.) 0205116450 (International ed. : pbk.)
Marketing.
658.8