Scoring points : how Tesco continues to win customer loyalty /
Hunt, Terry 1955-
Scoring points : how Tesco continues to win customer loyalty / By T. Hunt, Clive Humby, Tim Phillips. - 2nd ed. - London ; Philadelphia : Kogan Page, 2007. - X, 294 p. : ill. ; 24 cm.
With supervover
Index: p. 285-294
Cont.: Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future.
0-7494-4752-4
Tesco Firm --History--20th century
Customer loyalty programs--Case Studies
Scoring points : how Tesco continues to win customer loyalty / By T. Hunt, Clive Humby, Tim Phillips. - 2nd ed. - London ; Philadelphia : Kogan Page, 2007. - X, 294 p. : ill. ; 24 cm.
With supervover
Index: p. 285-294
Cont.: Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future.
0-7494-4752-4
Tesco Firm --History--20th century
Customer loyalty programs--Case Studies