Marketing decisions : A Bayesian approach /
Enis, Ben M.
Marketing decisions : A Bayesian approach / Ben M. Enis, Charles L. Broome. - Scranton ; Toronto : Intext Education Publishers, 1971. - ix, 146 p. : ill. ; 21 cm.
Includes index
0-7002-2328-2
Marketing research
Bayesian statistical decision theory
Marketing decisions : A Bayesian approach / Ben M. Enis, Charles L. Broome. - Scranton ; Toronto : Intext Education Publishers, 1971. - ix, 146 p. : ill. ; 21 cm.
Includes index
0-7002-2328-2
Marketing research
Bayesian statistical decision theory