Marketing : A mangerial approach /
Cunningham, William H.
Marketing : A mangerial approach / W.H. Cunningham, I.C.M. Cunningham. - Cincinnati ; Dallas : South-Western Publ. Co., 1981. - ix, 662 p. : ill. ; 24 cm.
Includes glossary and index Foot notes
0-538-19100-7
Marketing
Marketing management
Marketing : A mangerial approach / W.H. Cunningham, I.C.M. Cunningham. - Cincinnati ; Dallas : South-Western Publ. Co., 1981. - ix, 662 p. : ill. ; 24 cm.
Includes glossary and index Foot notes
0-538-19100-7
Marketing
Marketing management