Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York ; Chichester : Wiley, 1995 - xvi, 783 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0-471-55254-2
Marketing research.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York ; Chichester : Wiley, 1995 - xvi, 783 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0-471-55254-2
Marketing research.