Essentials of marketing : A global-managerial approach /
McCarthy, Jerome E.
Essentials of marketing : A global-managerial approach / J.E. McCarthy, W.D. Perreault. - 6-th ed. - Boston ; Sydney : Irwin, 1994. - xxiii, 552 p. : ill. ; 26 cm. - The Irwin Series in Marketing .
Includes index
Marketing
Essentials of marketing : A global-managerial approach / J.E. McCarthy, W.D. Perreault. - 6-th ed. - Boston ; Sydney : Irwin, 1994. - xxiii, 552 p. : ill. ; 26 cm. - The Irwin Series in Marketing .
Includes index
Marketing