Marketing frontiers :
Lascu, Dana-Nicoleta.
Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ; 28 cm. - 658.8 .
Includes bibliographical references and index.
1592600891 (pbk.)
Marketing--Management.
658.8
Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ; 28 cm. - 658.8 .
Includes bibliographical references and index.
1592600891 (pbk.)
Marketing--Management.
658.8